In a fresh tender to take on rivals like Google, Apple and Snap, Facebook may launch its hardware products such as next-gen cameras, augmented reality (AR) devices, drones and even a brain scanning technology. Facebook is yet to confirm this but according to the reports, the America-based company is set to take a big step toward becoming a multi-product hardware company.

At its “Building 8” facility, the company is working on at least four unannounced consumer hardware products, Business Insider reported on Monday. The report said: “Building 8 will include a big retail push complete with warehouse operations, different retail experiences, and a ‘global contact center footprint.” It has also built a new facility at its US campus which is called “Area 404”.

Facebook to showcase its hardware products
Source: Daily Mail

Facebook is also working on its solar-powered craft Aquila that will beam the internet down to the estimated four billion people worldwide. Facebook CEO Mark Zuckerberg had written in a post: “Over the next year we’re going to keep testing Aquila — flying higher and longer, and adding more planes and payloads. It’s all part of our mission to connect the world and help more of the four billion people who are not online access all the opportunities of the internet.”

Most of Facebook’s revenue comes from advertising. Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites. Facebook’s users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).

Source: Business Insider

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