Facebook said on Tuesday it is testing an array of features aimed at getting people to watch more videos at the leading social network.
If you’re using Facebook on the web or on Android, you should be able to see 360 videos in News Feed soon. Facebook plan to roll this out for iOS in the coming months.
There are a number of publishers sharing new 360 videos on Facebook today, including Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE. These videos help show the range of possibilities with this new medium. For example, Disney and Lucasfilm are debuting an exclusive 360 experience from its upcoming movie Star Wars: The Force Awakens, bringing fans inside the beloved Star Wars universe.
Facebook said in its post “Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds. This is one reason video has been so successful on Facebook, and we’re excited to take it a step further with 360 video.”
The California-based social network said it is also testing a way for people to watch video in a floating box on screen while they multitask at Facebook, according to Cathcart.
Also getting a trial run was a “save” button that would let people squirrel videos away for later viewing, and a dedicated stage at Facebook for video viewing.