A Logo of a company or a brand is the most essential part as it is the graphical image of the brand which gets engraved in the minds of the users. Hence, Logos are most carefully and creatively designed for an everlasting impression. Some Famous brands and the hidden stories behind their logos..
1. Adidas Known fir its three stripe logo which was originally just to specify the sports brand created back in 1976. However, in the 90’s the logo was redesigned by turning it diagonally so that the three stripes give the shape of a mountain to symbolize the struggle athletes must endure to achieve great heights.
2. Amazon The e-commerce giant has a textual logo which was earlier percieved to be a smiling face as with the arrow in the logo. However, it has a more subliminal message as the arrow points from A to Z in the word Amazon implying availability of everything from A to Z on Amazon.
3. Apple has the most basic logo for the company and the simplest explanation for this logo is that Steve jobbs liked the sound of it. The logo is in the shape of an apple because the company’s name is apple and the bite mark to avoid it to be confused for cherry.
4. BMW the German automobile giant was once known for creating aircraft engines and so people thought that the white and blue logo was to show the propellers of a plane with white sky behind it however, this happened accidentally as the company originally wanted to use the colors of Bavarian Free State which was illegal so they reversed the colors.
5. FedEx has the best known logo for its hidden message of an arrow that appears between the ‘E’ and the ‘X’ of the word FedEx in the negative space. The Arrow depicts forward direction, speed and precision while it remains hidden.
6. Baskin-Robbins, owned by Dunkin’ Brands (DNKN), is the world’s largest chain of ice cream specialty shops, best known for its 31 flavors. The company’s pink and blue logo depicts a large “BR” that doubles as the number “31.”
7. At first glance, the dark pink logo for LG Electronics (LG) looks like a winking face. But if you look a little closer, you’ll see the face’s “nose” is an “L” and the outline of the “face” is a “G.”
8. Google‘s logoguses thr three primary colors- Red, Yellow, Blue but the green ‘L’ signifies that Google is an innovator and the brand uses the four-color scheme for its various other products also.
9. IBM has an equally spaced striped logo which was to symbolize the difficulty in the early days to print logos in solid ink without spaces in between. The original logo had thirteen equally spaced stripes but ironically enough these had to be reduced to eight as the company faced problems printing it on their letter heads without ink bleeding between the stripes.
10. VAIO logo is my personal favorite as it best combines design, creativity and logic all in one! Sony’s Vaio brand’s logo brings together old school and new school, here’s how- The curve for V and A shoes the waveform of analog signals while the I and O depict the binary numbers 0 and 1 which are the basic of machinery and logic!