RTI filed by Chandrashekhar Gaur has revealed that Prime Minister Narendra Modi’s much touted campaign “Make In India” is not so much indian itself as such. The campaign’s logo has been designed by a foreign firm’s India arm, a query under the Right to Information (RTI) Act has revealed.
The logo was designed by the Indian subsidiary of Portland, Oregon-based Wieden+Kennedy, one of the largest independently owned advertising agencies in the world.
Make in India is a pet project of Prime Minister Modi which is meant to push India’s manufacturing sector. To some this very act of getting the logo designed by a foreign firm defeats the very essence of the project.
Responding to criticism over hiring a foreign firm for the Make in India logo, Amitabh Kant, secretary of Department of Industrial Policy and Promotion (DIPP), on Thursday tweeted, “Logo has been designed by young Indians led by an Indian creative director. This is an Indian subsidiary of W & K.