Pornhub Viewership Decreased During the Mayweather-McGregor Fight

Saturday’s bout between Floyd Mayweather Jr. and Conor McGregor attracted the attention of millions around the world, as Mayweather further burnished his spotless legacy by taking his record to a neat 50-0. The appeal of the fight was so strong that, as Pornhub reveals in exclusive data provided to Men’s Health, it even prompted many in their loyal audience to close their incognito tabs and turn their attentition to the mega fight.

Indeed, during the fight between Mayweather-McGregor fight, Pornhub saw a 21 percent decline in viewership in the United States. World traffic was down by 12 percent, while McGregor’s native Ireland saw an 11 percent decrease.