A new era of entertainment has just begun. Recently, Bollywood actor Ajay Devgan introduced AI to Bollywood. The future will decide if it will bring revolution in Bollywood or challenges.
Bollywood superstar Ajay Devgn continues to explore new territories and boundaries in his work. Whether it’s gravity-defying stunts, in Phool Aur Kaante, or his decision to direct Shivaay. The actor has never stopped attempting novel approaches. The future of Indian movie production is set to transform through Prismix, an advanced AI-operated media company built by Devgn. Devgn founded Prismix alongside Danish Devgn, Vatsal Sheth and Sahil Nayar, which uses AI technology to revolutionize the movie industry through their cutting-edge methods. The company plans to produce high-quality movies at increased speed through its AI-fueled combination of visual effects (VFX), deepfake technology, virtual production and AI-generated actors.
What does this mean for Bollywood?
Right now, Hollywood is leading the way in AI-driven filmmaking. Movies like Avatar and The Lion King have used AI-powered CGI to create realistic characters and stunning landscapes. But Bollywood has struggled with expensive VFX and long production times. Devgn’s Prismix aims to solve these problems by using AI to make high-quality visual effects more affordable and accessible.
Here’s how Prismix could transform the industry:
AI will help with enhanced visual effects, creating realistic action scenes, digital backgrounds, and stunning CGI without spending months on manual animation. Virtual Production and AI-powered studios will replace real-life locations, reducing the need for expensive set construction and travel. It will also create Deepfake and AI-Generated Actors. Which means that this technology could bring back legendary actors on screen or allow filmmakers to “de-age” actors for flashback scenes. Also, it will help with editing, scriptwriting, and even dubbing, making the post-production process faster.
Ajay devgn’s vision for the future
Since the beginning of his career, Devgn proved that he has always been a forward-thinker. During 2016 he steered Shivaay as one of the pioneering Bollywood projects that utilized cutting-edge CGI and VFX. He advocates for the combined evolution of technology and the movie industry. Devgn expressed his goal to bring Bollywood on a global scale and compete with Hollywood’s top blockbusters through Prismix according to his recent statement. Ajay Devgn operates beyond movie making activities these days. Through his initiatives, he is creating a new direction for the Indian film industry. The successful implementation of Prismix will enable Bollywood to seek global success comparable to what Hollywood achieves.
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