Alia Bhatt Goes Local For Vocal: Launches Her Own Label For Kids Apparel


Actress Alia Bhatt has set up a perfect example of Vocal for local. The actress made headlines for launching her own kid’s Apparel named Ed-a-Mamma.

Alia Bhatt who has nailed it in the acting field is not just a good actress, but also a successful investor. She is an actress who achieved success in a very short span of time. And now Bhatt has added another feather to her cap. The actress who has always got into the limelight due to her films or photoshoot is now buzzing on the internet, due to her recently launched clothing apparel for kids named Ed-a-Mamma. The brand caters to children in the age group of 2-14 years and is a completely homegrown brand, that includes three collections from the brand namely Veggie Squad, Friends of the Ocean, and Candyland.

She took to her social media page to showcase the brand and captioned it: “To begin with, it’s a line of children’s clothing. For 2 to 14-year-olds. It’s made from natural fabrics. With nature themes. And each garment comes with a seed ball that takes kids (and parents) back to nature. The buttons are not made of plastic. Even leftover fabric is transformed into hair ties and potlis. It’s a fully homegrown brand. Totally vocal for local. We launched on in October and people loved our story. And now we hope to add more stories”.

Check out her post below:

It seems like Alia is quite excited about her own kid’s apparel launch, as she said in a statement that “This is a time of great uncertainty for the whole world. The universe is sending us a message: that if we mess with nature, there is a price we all have to pay. She said that everything that is involved in the apparel does its bit for mother nature. Be it non-synthetic garments, buttons that don’t use plastic, seed bombs that help you grow a garden. She further said the reason to pick up on kids apparel is to create in them a love for nature at an early age.”

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