Anubhav Sinha, the director, is actively marketing his next movie Bheed. The Bheed trailer, which debuted on March 10, received a lot of attention on social media. The movie centres on how the first lockdown in 2020 would affect migratory labourers and contrasts it with the 1947 Partition. Rajkummar Rao, Bhumi Pednekar, and Dia Mirza play crucial parts in it. He claimed that at one point the entire entertainment world wanted Shah Rukh to fail.
In a recent interview with Variety, Anubhav spoke about why he want to work with Shah Rukh Khan, “Today, ‘Ra.One’ is a hit, but when it released, they called it a flop. That was a time when the industry wanted Shah Rukh to fail, because they couldn’t deal with this size. Then ‘Tum Bin 2’ failed. Then I said, ‘No. I’ll make films for the man that I was.’ And then I could revert to that individual. This is roughly the time the Indian political landscape was changing quite dramatically. This is also the time that I started reading again, after like, at least 20 years.”