Famous market research firm Gartner predicted that by 2022, people will consume more false information than true information via social media platforms. It said in a statement: “While the fake news is currently in the public consciousness, it is important to realise the extent of digitally created content that is not a factual or authentic representation of information goes well beyond the news aspect.”
Top Prediction For Market In 2018
Enterprises need to not only monitor closely what is being said about their brands directly but also in what contexts, to ensure they are not associated with content that is detrimental to their brand value.
Artificial Intelligence (AI)
According to the firm, in 2022, artificial intelligence (AI) will create 2.3 million jobs while 1.8 million jobs will be eliminated. AI will eliminate more jobs than it creates through 2019, however, Gartner believes that the number of jobs created due to AI in 2020 is sufficient to overcome the deficit.
“By 2020, AI-driven creation of ‘counterfeit reality’ or fake content, will outpace AI’s ability to detect it, fomenting digital distrust.”
Daryl Plummer, Vice President and Gartner Fellow, Distinguished said: “Technology-based innovation is arriving faster than most organisations can keep up with. Before one innovation is implemented, two others arrive.”
He further added: “CIOs in end-user organisations will need to develop a pace that can be sustained no matter what the future holds.”
The firm further predicted that companies such as Alibaba, Apple, Facebook, Google, Amazon, Microsoft and Baidu are likely to run into situations where their influence has grown so large that it is difficult to create new value scenarios. In one line, the digital giants will wilfully “self-disrupt” to create their next leadership opportunity.
“This ultimately leads to self-disruption. In a self-disrupting strategy, disruption arises as intentional intent to get there first, even if it is necessary to disrupt yourself. While this can be risky, the risk of inaction can be even higher.”