Meghna Gulzar’s directorial Chaapaak was expected to be the biggest hit of this year, however, it’s actress Deepika Padukone’s visit to JNU amid all the chaos turned everything against them. A section of people believe that the actress didn’t join the protest in solidarity with the students but to promote the movie, and hence her movie was boycotted by a large number.
The boycott was so severe that Chhapaak’s IMBD score fell to 4.6 with 8,640 one-star ratings. The poor business and performance of the movie was further triggered by social media. On Twitter, the tag #DeepikaPRBackFired was trending, leading to free but negative PR for Deepika.
Expressing his opinion on the issue, Gaurav Jain, Social media expert says, “Anyone is free to have an opinion and stand against what they think is wrong but cashing the political opportunity which is sensitive to people should be avoided to promote the movie. Deepika’s sudden appearance at JNU was a risky zero cost marketing and didn’t work in her favour, instead, it backfired for both Deepika and her movie Chhapaak.”
“Moreover, I think an artist should not participate in any political stunts knowingly as it will always harm her/his image,” he added.
It’s surprising to note that Chhapaak is Deepika’s lowest opener in the last 9 years with the box office collection of Rs 4.77 crore. “Deepika’s action backfired and this boycott in turn directly helped Tanhaji which was released with Chhapaak last Friday,” explains Gaurav.
Buzz On PagalParrot
Worldwide Death Toll From The Coronavirus Epidemic Expected To Increase
The worldwide death toll from the coronavirus epidemic has risen to 13,444. At the same time, the number of infected people...
Kangana Spending Quarantine Time After Coronavirus Outbreak Here’s How…
We All know that due to Coronavirus everyone is in self-isolation these days. Not only the normal public, but also...
Alia And Ranbir Kapoor Enjoying The Sunset
The news of Alia Bhatt and Ranbir Kapoor’s breakup is on social media these days. Amidst all this, Alia Bhatt has...
Raveena Tandon Cleans Train Seats Due To Fear Of Coronavirus: Video Viral
Bollywood actress Raveena Tandon has recently shared a video from her Instagram account. We can see the actress clearing her...
People crammed together at New Delhi Airport Inspite of Government Instructions
The outbreak of coronavirus is increasing in the country. The number of people infected with this virus has increased in India...
Trending This Week
- Bollywood7 days ago
Actress Tara Sutaria To Sing In Upcoming Flick Ek Villain 2
- News3 days ago
Anushka Sharma and Virat Kohli Posted A Video Giving Message About Coronavirus
- Celebrity Gossips4 days ago
Jasleen Matharu’s Family Receiving Death Threats, Lodged Complaint With Police
- Trending16 hours ago
Katrina Kaif’s Inspired Look to Nail Your Spring fashion Statement