Asus New Zenfone AR and Zenfone 3 Zoom Are Next Level Of Smartphone Technology


After months of waiting amid all the rumours and speculations, Asus yesterday announced the ZenFone AR and ZenFone 3 Zoom at CES 2017 in Las Vegas. As it was expected, the Asus ZenFone AR is the world’s first Tango enabled and Daydream ready smartphone which makes it both an AR+VR focused smartphone.

asus zenfone AR and asus zenfone 3 zoom

The ZenFone AR is also claimed to be the world’s first smartphone capacitated with 8GB of RAM. The company also added that there will be different SKUs with models of lower RAM as well which includes a 6GB RAM variant. The ZenFone AR was previously confirmed by Qualcomm. The Asus ZenFone 3 Zoom also announced at the same event is being promoted as “built for photography.”

asus zenfone AR

Internally, the ZenFone AR is a powerful smartphone. It packs in a Snapdragon 821 processor and 8GB of RAM. While Qualcomm is targeting the Snapdragon 835 as its next flagship SoC, the company says the Snapdragon 821 is designed to deliver unmatched AR and VR experiences. The front of the phone features a 5.7-inch Super AMOLED QHD (2560×1440) pixels resolution, making the experience wholesome when viewing content in virtual reality.

asus zenfone AR launch

Being a Google Tango-ready smartphone, the ZenFone AR features three-cameras. The main camera consists of a 23MP Sony IMX 318 sensor with OIS and 4K video recording support and other two for motion-tracking and depth sensing, which help the phone react to a user’s every movement.

In addition, Asus ZenFone AR boasts an external five magnet speaker that supports Hi-Res audio and DTS virtual surround sound to deliver the ultimate AR and VR experiences. The smartphone runs Android 7.0 Nougat out-of-the-box. Asus also says the Zenfone AR is the thinnest project Tango smartphone in the world.

asus zenfone 3 zoom

Meanwhile, ZenFone 3 Zoom is a smartphone targeted at mobile photography enthusiasts. Encased in an aluminum body, the ZenFone 3 is claimed to be the lightest and thinnest phone featuring a 5,000mAh battery. It is only 7.9mm thick and weighs in at 170 grams.

The phone comes with a 5.5-inch FHD AMOLED display and is protected by Gorilla Glass 5. Under the hood, it is powered by a Snapdragon 625 processor and will ship with different RAM and storage configurations. The phone runs Android 6.0 Marshmallow, instead of the latest Android 7.0 Nougat.

The main highlight of the ZenFone 3 Zoom is a dual-camera setup on the device. On the rear, you get a 12MP Sony IMX362 sensor with 25mm wide-angle lens and f/1.7 aperture along with a dedicated 12MP, 56mm lens for 2.3x optical zoom. The front facing camera is rated at 13MP.

ZenFone 3 Zoom will be available in February 2017. The ZenFone AR will be made available in Q2 2017. Pricing of both smartphones will be announced at a later stage.

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