After Patanjali noodles and beauty products now Baba Ramdev is all set to launch “Paridhaan”, new lines of jeans by the end of this year or next year and a range of office wears. The youth has been demanding that there should be an Indianised style of jeans that can compete with foreign brands.
Baba Ramdev said in an interview that “Just because I am a Baba does not mean we cannot marry modernity with spirituality, we can make, let’s say desi jeans“. In an interview with the Telegraph, Baba Ramdev said that “The idea (of the apparel brand) started with some followers asking me for Patanjali yoga wear. Then we thought ‘why not a whole range of dresses – Paridhaan – for everyone’? If we are fighting to bring economic independence to our country from multinationals by promoting indigenous and natural products, we should also be in the garments market”.
When Baba Ramdev announced that his line of jeans will come out soon, the Twitterati turned mad and started giving suggestions, Take a Look –
— Kamal Rathi (@rathikamal) September 11, 2016
Baba Ramdev told the reporters that their products have reached up to Canada and also claimed that a top industrialist has shown interest in his products. What will be interesting to see that will these “Sanskaari Jeans”, be like regular jeans or we will get to see new kind of jeans.
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