Jennie from BLACKPINK has been cast in the next variety programme on tvN. This information is released at the same time as the K-pop star’s announcement of the release of her second solo song, You & Me. As a result of the lingering doubt over BLACKPINK’s contract renewal, the market value of YG Entertainment’s shares is also continuing to decline. However, Jennie’s recent actions point to a different story.
There have been many worries and rumours regarding the extension of BLACKPINK’s contract and the probable creation of Jennie and Jisoo’s own separate agency, but YG Entertainment has been constant with their response, stating that “No official decisions have been made at this time.”
On October 5, it was revealed that Jennie is due to join the cast of the forthcoming tvN variety programme dubbed Apartment 404 (literal title), adding further significance to the hints concerning the SOLO singer’s decisions. In response to all of the rumours circulating about the celebs, tvN remarked, “Indeed, it has been confirmed that Jennie and Lee Jung Ha will be part of ‘Apartment 404.’ However, the specific broadcast schedule has not been finalized as of now.”
The K-pop star has been making magazine covers while visiting fashion shows and serving as the brand ambassador for Chanel and Calvin Klein, two upscale fashion firms.