Reliance Consumer Products (RCPL) is a FMCG arm and counterpart of Reliance Retail Ventures (RRVL), on Thursday made the much awaited announcement of Campa Cola drink for the young India.
The Campa profile will include for the beginning stage-Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage units. RCPL further mentioned in a statement that this brand was launched with the strategy to observe taste and heritage of India.
RCPL post the launch mentioned that it has strengthened the flexible FMCG portfolio which encompasses brands like Sosyo Hajoori, confectionary units from Lotus Chocolates, Sri Lanka’s leading biscuit company Maliban, lifestyle brands like Independence and Good Life, and others.
RCPL spokesperson averred, “By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment.”
“While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste,” the spokesperson added, continuing, “With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business.”
RCPL said Campa’s fresh product will offer its Indian consumer base “The Great Indian Taste” this summer. Five thirst-quenching pack sizes will be offered under the Campa range for several consumption occasions, it added.