In 2022, Deepika Padukone established her skin care line, 82 E. Over the course of the previous year, the star has added numerous new items to the line. As her business expands, Deepika has responded to criticism regarding the product prices that was voiced when she first introduced the brand in a recent interview. Customers of Deepika’s brand were reassured by her that she actually utilizes the goods she sells.
“If I am selling you a Rs 2,500 product, then rest assured I am also using it everyday,” she said in conversation with CNBC-TV 18. According to price to quantity ratio, the most expensive product on her website is a 15 ml under-eye cream that her company offers for Rs 2,400. Speaking about the criticism the company faced for selling pricey goods and how they managed to thrive, Deepika stated, “The way we have been able to do that is be consistent and true to who we are. That’s how we have been able to grow a successful brand in the past one year and we will continue to do that.”
Deepika added, “And as far celebrity brands or celebrities in general getting backlash or getting trolled, it’s a part of what we do and I think as long as you put your head down and you keep going, as long as you true and honest to what you do, I think you will always move ahead of the tide.”
In recent months, Deepika’s company has launched a number of new goods, and the star has stated that she is the first to taste anything that is produced, even before it is put through scientific trials. “I am the guinea pig,” she added, “I am absolutely the first one in the system to try out anything even before it goes into clinical trials or dermatological trials. I try them first. I try them for at least a week of not more, sometimes it goes on for a couple of months depending on what my feedback is and then when I give a green signal is when it goes into clinical trials.”
With her lengthy cameos in the blockbuster movies Jawan and lead role in Pathaan, Deepika has had a fantastic year in the entertainment industry.