The former IIT, Madras students (Tarun Mehta and Swapnil Jain ) launch an electric scooter named ” Ather 340″. Ather energy was founded in 2013. The Ather 340 has been priced at 1,09,750 (on-road Bengaluru)and 1.1 lakh (on road-price in Delhi) which includes registration, insurance and smart card. The pricing plan also includes an additional monthly subscription of 700 for the Ather One plan which entitles customers to free public and home charging, regular maintenance, inclusive of consumables, breakdown assistance and unlimited data services. Moreover, Ather 340 has a range of 60 km on a single charge. The Ather 340 shares the 7-inch digital screen with the 450 and offer satellite navigation, remote diagnostics and a host of other features.
Apart from this, Ather 450 priced at Rs. 1.24 lakh (on-road) and promises to change the electric scooter space and also compete with conventional 110 cc petrol engine scooters. The company will even bear the cost of electricity required to charge the scooter if it’s charged from outside the Ather Grid network, and charging within the Ather Grid will be free of cost. For the first set of customers, Ather Energy is offering the first year of the Ather One plan for free.