In the last couple of years, the web has also changed a lot and with these change search engines also changed their algorithms, now they use various factors to rank your site in SERP, but the thing which is not changed is the backlink. Backlinks are still a most important factor used by search engines to rank your site in search results.
But, it does not mean if you have thousand of backlinks and your site will rank well in SERP and depends on the quality of backlinks.
In 2015 when Google launched its new SERP bot called Google’s Penguin which penalised a large number of websites due to low-quality links.
When any website links to your site or any page of your site from its website, this is called inbound backlinks. Backlinks are one of the most important things search engine takes while ranking your site for a given keyword but now the Google is also considering various factors like SITE DESIGN , SECURITY, MOBILE COMPATIBILITY etc.
Backlinks are of two type:
Dofollow backlinks and no follow backlinks.
Do Follow Link : These are good for your SEO strategy as do follow link passes the SEO use of site providing the backlink.
So the important question ?? How to track these backlinks so that we track our SEO progress.
So To check backlink we need backlink checker tool !!
Following are some free online backlink checker tools that will help you to see all the incoming backlinks to your website. Some of these tools are free and requires registration and offers you limited features and others are paid and offers you some cool features.
So here is the list of some of the online backlink checker tools available :
SEMRUSH: Most popular with multiple features
SemRush is a cool tool to check your backlinks status in real time and it has also some cool features like
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
- Uncover Your Competitors’ Ad Strategies and Budget
- Analyze Your Online Rivals’ Ad Copies and Keywords
- Discover New Competitors in AdWords and Bing Ads
- Localize Your Ad Campaigns
- Conduct a deep link analysis
- Understand referring domains’ authority
- Check backlinks’ types
- Spot your links’ geolocation
But this tool has only limited free features and has plans starting from $70 monthly.
This tool is cool to check backlinks online but they do provide a 14 days trail for testing the features but you need a credit card to signup for a free trial and after the trial period it will cost you about $99/montly for lite edition and $179/montly for standard version
This is one of the best tools which I use personally and this is totally free and you don’t need to pay a penny to watch your backlinks .
Some cool features include :
You can Download 1,000 links for one site. Other features includeSophisticated link filtering, Link Disinfection tool, link alerts and moreover Links updated daily.
This tool has a free trial period and also instead of showing backlinks it also shows the sharing of your links on social media sites like facebook, twitter, google plus etc.
BackLinkWatch: Free but not so accurate
Backlink Watch is one of the most popular free online backlink checker tool. It’s powered by Ahrefs and provides a good amount of results. It’s very simple to use. All you have to do is enter your URL or your competitor’s URL. You will then get a report with detailed information about all of your website’s link statuses (quality and quantity).
This tool works better with Mozilla Firefox. This is one of the free online backlink checker tool on the internet.It provides precise and optimized reports of your website’s backlink status. You can use filters and check PR, site settings, speeds and report types separately. It shows results for the total links list, unique anchor texts, and pages that been indexed.
Hope these few backlink checker tools will help you to grow your site do tell us which tool are you going to use in the comment section.
Happy Backlinking !!