Goodbye Google Instant Search, You Were Never Necessary

google instant

Google launched Google Instant service in 2010 – Where Google shows suggested search results as you type something in Google search tab.After running successfully for last seven years Google has removed the feature from search engine.

google instant goodbye

The project leader of Google Instant Mayer called this change a “fundamental shift in search” and the news was covered across all major media when it launched.
Now more and more users are using Google on their mobile devices so Google decided to do away with this feature to generalize the search feel on all devices.

A Google spokesperson told Search Engine Land:

We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.
Now as you type, you will only see search suggestions and then be able to click on those suggestions to see the results. The search results will not load any result pages without clicking on a search suggestion or clicking enter.

Again, this change is to make search “more fluid on all devices” Google says.