Cricket has emerged as the big boss of entertainment because its ratings have improved compared to previous years. According to a report by the Broadcast Audience Research Council (BARC), the opening week of the cricket tournament this year saw a 21 percent increase in average impressions per match compared to 2019. The number of channels remained low. The report stated that the IPL was seen by a total of 269 million viewers in the opening week, with 11 million viewers per match compared to 2019. The 13th edition of the IPL started on 19 September after months of uncertainty.
The controversial reality show ‘Bigg Boss‘ started with the 14th season on October 3 after the 13th successful season. In which the star contestants of the old season are also seen along with the new housemates. Even then, the show failed to make it to the top 5 in the opening week. However, its record was good in terms of viewing minutes. The viewing minutes for the launch week of season 14 in the Hindi-speaking market (urban) stood at 3.1 billion which was better than 2.5 billion of season 13, 2.6 billion of season 12, and 2 billion minutes of season 11. At the same time, the Hindi-speaking market (urban and rural) saw 3.9 billion minutes in the launching week. Whereas in season 13 and 12 it was 3.4 billion minutes and in season 11 it was 2.5 billion minutes.
Industry analyst Girish Johar told IANS,” Going by the craze, I am sure that IPL has generated a lot of buzzes. People are watching the matches not only on the channel but even on the streaming platform. The numbers are pretty much good on IPL. The matches are going down well and there are a lot of super overs. All the excitement is there. The tournament has very good traction.”
However, Vivo withdrew the title sponsorship from the IPL. The brand has paid Rs 2,199 crore for five years (2019-2023) or Rs 440 crore per year. Well, in its place, the league got a number of sponsors such as gaming company Dream 11, Edtech Unicorn Academy, and Tata Motors Ultrose and SEAT Tires.
According to Bark, advertisements have also seen an increase of 15 percent. By the way, it is important that ‘Bigg Boss’ started after the IPL, in such a situation, it is expected to come on track later. After the IPL ends on November 10, ‘Bigg Boss’ is expected to color well on the small screen. However, it depends on how the show moves forward and whether contestants are able to grab the attention of the audience with new tricks.