The reality star and entrepreneur, Kim Kardashian has shared three new images for her new makeup line KKW Beauty. This is Kim’s first stand-alone venture and is being done with California-based manufacturer Seed Beauty. Interestingly, the Kylie cosmetics is also produced by the same company (the parent company for ColourPop as well).
According to the WWD, it is expected that KKW will sell out 300,000 units in less than five minutes, the equivalent of $13.5 million in sales.
Kim Kardashian said: “We have a good model, and even from our lip kit, we have a really good general idea of what our customer is going to be like. We are definitely prepared for the demand.”
Difference Between KKW Beauty and Kylie Cosmetics
KKW Beauty will focus on contouring, while Kylie Cosmetics has established its brand in the lip category with the popular Lip Kit. It is clear that both the beauty brands have different focuses.
Kardashian basically plans to focus on skin instead of focussing on bold eyeshadow palettes and lipsticks. KKW will officially launch on June, 21, Wednesday.
Image Source: Daily Mail