Marvel Studios Chief Content Officer and Marvel Cinematic Universe Producer Kevin Feige spoke about how Disney + has given new “creative energy” to his vision for a shared film franchise. And no one can deny it.
Marvel Studios, under the visionary leadership of Kevin Feige , changed the perceptions and expectations of people with movies superheroes and adaptations of comics. Over the past twelve to thirteen years, Marvel has created a whole new landscape for shared cinematic universes, and its legacy is defined by other studios that are ready to take a similar approach to shared cinematic universes. Additionally, Marvel Television’s now-defunct properties such as Agents of SHIELD have given viewers a broader glimpse into MCU lore; in a different context and perspective. Agents of SHIELD was the show that made everyone realize that this is a whole different world that viewers can immerse themselves in.
And now, with the launch of WandaVision on Disney +, we’ve seen how the web-television space can expand the horizons of the Marvel Cinematic Universe. With new shows coming up, Disney + will become the primary streaming platform for viewers’ favorite Marvel content.
Speaking to the TV Critics Association, Feige explained how MCU received new creative direction through Disney +. And it certainly is.
First, Disney + circumstantially added Marvel perks. Call it a coincidence, but the platform has allowed Marvel to keep its tradition going at a time when each of its future films has been delayed due to the pandemic. The Disney + miniseries projects allowed Phase 4 of the MCU to kick off without dealing any blow to the studio’s operations and risking shrinking viewership. In fact, WandaVision has become the most broadcast show on the platform.
Plus, since the end of Infinity Saga, Marvel has practically ended a ten-year story and required a new set of stories to continue, and that too with all of the central characters either retired or dead. Disney + gave Marvel a platform to test secondary characters in leading roles, but in a smaller space on a smaller budget. This idea not only allowed Marvel to realize what other superheroes like Wanda Maximoff, Vision, Falcon, Winter Soldier, and other comic book characters associated with them could bring to the MCU; and at the same time explore new characters such as She-Hulk, Ms. Marvel and Moon Knight.
Marvel Studios needed new characters and stories to continue The Infinity Saga and Disney_ + gave the studio to present them all together in a short period of time, while the Cinema Division continues to create new, separate stories for them to be. are all intertwined in the future.
Marvel has created a profitable franchise, well, the most profitable at the box office. Technically, Marvel could never have lost its viewers given the invincible rapport they’ve created over the decade. Still, Disney + has given the MCU a way to explore multiple directions at once without incurring high marketing costs and worrying about box office returns. And WandaVision is proof of that.
Along with the planned Phase 4 movies and future films like Blade, Fantastic Four, and more, Marvel would bring new stories like Armor Wars, Secret Invasion, Moon Knight, She-Hulk, and Hawkeye via Disney +, expanding the ever- growth of the Marvel Cinematic Universe.