Bollywood banned Pakistani artists following the attack on the Army post in Uri which was followed by Pakistan blocking Hindi films in the country. After numerous complaints and demands lodged by local theatre owners who are in financial ruins, PM Nawaz Sharif announced a committee to probe into the matter.
Pakistani theaters obtain 70% of revenue from Bollywood and Hollywood films.
Four months after the ban, the officials of government in Islamabad moved to allow the screening of Hindi films, additionally, PM Nawaz Sharif announcing a committee to look closely into demands of local theatre owners.
A middle-budged bollywood film can earn Rs 5-6 crore in Pakistan. However, featuring fan-favourites like Salman, Shah Rukh and Aamir khan starred movies can evidently collect ever more. 2014’s critically and commercially acclaimed film PK, starring Aamir Khan, grossed Rs22 crore at the Pakistani box-office. Moreover, Salman’s heartfelt Bajrangi Bhaijaan brought in about Rs15-16 crore.
Atul Mohan, editor of trade magazine Complete Cinema, said “The local Pakistani productions are hardly up to the mark,” he added, “And how much of foreign fare can you serve? You need something closer home.”
The commerce ministry of Pakistan plans to allow import of two-three Indian films a month through no-objection certificates (NOCs) to screen in Pakistani theatres.
A local theatre owner of Atrium Cinema in Karachi, Nadeem Mandviwalla earlier stated, “We can survive a temporary suspension. But, if it continues, cinema owners might have to shut shop,” said he.