Ten years ago Baba Ramdev with his long time trusted aid Balakrishna established Patanjali. Today, Patanjali manufactures more than 500 products. Patanjali has now become a household name and also India’s fastest growing FMCG brand. It is now valued at $450 million and is earning revenues of $740 million. And Acharya Balakrishna who owns as much as 94% of Patanjali is making million of bucks.
The 44-year-old Balakrishna has now joined the club of India’s richest with a wealth of Rs. 25,600 crores.Balakrishna now owns India’s fifth largest FMCG company ahead of traditional players like Dabur and Godrej. According to him, it’s the practice of defying conventional marketing practices that have given the brand a place among the big names.
Balakrishna said in an interview that “We are expanding our reach through tempos which can go deeper into rural markets. We will begin with 500-600 tempos and will gradually expand the network.” According to him, it is the hard work which has made company such a huge success in a span of short time.
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