During the ongoing Milan Fashion Week, Gucci did a lot of weird things that grabbed the attention from across the globe. A host of models wore turbans in Gucci’s show which was most heavily criticised as cultural appropriation on Twitter. Thousands had shared messages of anger and disappointment because Gucci had used the Turbans for profit.
The brand was also criticised for making European models wear turbans instead of looking for a Sikh model.
British-Canadian actor Avan Jogia took to Twitter, “could you not find a brown model?”
On Friday, the New York-based Sikh Coalition civil rights group tweeted:
“The Sikh turban is a sacred article of faith, @gucci, not a mere fashion accessory. #appropriation. We are available for further education and consultation if you are looking for observant Sikh models.”
India-based restauranteur Harjinder Singh Kukreja said: “Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products.”
And while Gucci sends white models down the catwalk wearing turbans, a Sikh environmentalist has his turban ripped off outside parliament in a hate attack. As someone whose family has been on the receiving end of this sh** for decades, this is utterly depressing. pic.twitter.com/35stzYF7BO
— Tina Daheley (@TinaDaheley) February 22, 2018
Thanks @gucci for entirely appropriating my religion. Ffs, I’m pretty sure you could have found a Sikh model to wear a turban rather than turning it in some causal accessory #notokay pic.twitter.com/23HvT8vkwQ
— Maninder Sachdeva (@thisismani_) February 22, 2018
This is unacceptable and offensive @gucci. Wearing another religions article of faith is not fashion, its appropriation! Sikh men are profiled and discriminated against every day for wearing a turban, yet when you put in on a white person, it’s suddenly fashionable and cool?!?! pic.twitter.com/UD0wWjaju5
— Gurpy Colors o(:) (@gurpycolors) February 22, 2018