Actress Priyanka Chopra Chopra got furious over the ad that showed four men approaching a woman and discussing about the shot. Take a look at the video below:
A body spray ad has recently gone viral that promoted harassing a woman. The advertisement features a woman entering with a cart into the store to shop for something, and behind him, there are four men talking about who will grab the last remaining bottle of perfume. But this actually makes the woman feel insecure and she turns back, thinking that they all are talking about her. But actually, they talked about the body spray they wanted. This ad was broadcasted on Sony Live and has made many people furious as it straight away promotes rape. And also facing much backlash from big celebs now. The ones who were against the ad included Farhan Akhtar, Richa Chadha, Swara Bhasker, and of course Priyanka Chopra.
Taking to the Twitter account Richa wrote: “This ad is not an accident. To make an ad, a brand goes through several layers of decision-making. Creatives, script, agency, client, casting… DOES EVERYONE THINK RAPE IS A JOKE? Revelatory! This brand, the agency that made this ad need to be sued for the filth they’re serving.” And replying to this Priyankawrote “Shameful and disgusting. How many levels of clearances did it take for this commercial to be green-lit. How many people thought this was ok? I’m so glad that it was called out and now the ministry has taken it down. Appalling!”
On the other side, Farhan also tweeted “What incredibly tasteless and twisted minds it must take to think up, approve and create these stinking body spray ‘gang rape’ innuendo ads..!! Shameful.” Swara Bhaskar took to her Instagram stories and wrote, “So we’re making jokes about gang rape now?”
Take a look at these posts below:
Thankfully the step has been taken by The Information and Broadcasting Ministry which has ordered the suspension of the advertisement. Followed by an inquiry. Addressing the letter to Twitter and YouTub eI&B Ministry stated“The above-mentioned videos are detrimental to the portrayal of women in the interest of decency or morality, and in violation of rule 3(1)(b)(ii) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which inter-alia provides that the users shall not host, display, upload, modify, publish, transmit, store, update or share any information which is insulting or harassing on the basis of gender.”