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News Radio Mirchi Runs Campaign Asking Foreigners To Not Visit India, "Mat Aao...

Radio Mirchi Runs Campaign Asking Foreigners To Not Visit India, “Mat Aao India”

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Radio Mirchi, the Times Group’s flagship FM radio channel recently ran a campaign called #MatAaoIndia. They started it in the wake of a couple from Lausanne, Switzerland who were attacked by a group of local youth in Fatehpur Sikhri, Agra. Newslaundry columnist Anand Ranganathan tweeted the video along with a verbatim transcript:

“Transcript of @radiomirchi’s campaign to ward off tourists. NAUSEATING, especially when ALL Indians are deeply troubled by the awful crime.”

Radio Mirchi Runs Campaign Asking Foreigners To Not Visit India, "Mat Aao India”

 

Twitter users were not amused with the move. Therefore, the campaign received massive backlash. One user on Twitter commented: Hopping mad at the new Radio Mirchi campaign. Biz head’s hatred for the govt shows. How does it help the brand? And whine about ‘no dissent’. The ads are in Hindi so which foreign tourists is it aimed at? Only done to gain visibility hoping some global media brand will pick it”

Other commented: “Radio Mirchi’s Mat Aao India campaign is frankly shameful. Hit the sick goons hard, but why direct the hatred towards your own nation?”

Radio Mirchi Had To Apologise

Radio Mirchi Runs Campaign Asking Foreigners To Not Visit India, "Mat Aao India”
Source: The Wire

The radio channel later apologises for their act and wrote: “Radio Mirchi apologizes for the creative it ran about the tourist incident. Our intentions were not to hurt the sentiments of the people. We are deeply sorry. we have removed the creative.”

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