Filmmaker Abhishek Sharma has probed the originality of Bollywood. The filmmaker mentioned that the term Bollywood have been retracted from Hollywood. He gained prominence with his debut film in Tere Bin Laden (2010). His recent project starred Akshay Kumar in the leading role in Ram Setu.
While speaking in a discussion titled In-Conversation session on ‘Corporate Culture in Film industry’ at the International Film Festival of India in Goa he was asked about the wave of change brought by the corporate in the film industry. Abhishek replied, “Corporatisation is the best thing that happened to the industry because at least cheques are getting encashed now.”
He added, “Pehle kaha se paisa ata tha aur kaise ata hai (The kind of money that came in films and how it came)….we know. That change is good. Corporatisation has helped cleanse the money being invested in films.”
Abhishek also went on to say the alterations that Ads brought in after the establishment of Anil Ambani’s Reliance. He averred, “It was the first time, in early 2006, that we offered double-digit crores to a star, and today, we talk about whether stars should cut down on their fees.”
“Bollywood must be some journalist’s joke that remained. If the name is a mimicry of something else, how can you expect them to be original? The suits are here to pay up but are you ready to be creative enough? Are we truly an organic industry? We need to introspect. We need to come together keeping aside personal profit and loss and think about the industry as a whole”, the filmmaker asserted.
Ace filmmaker Anees Bazmee and Vikas Bahl and Uunchai producer Mahaveer Jain were also spotted during the session at IFFI 2022.