Ringing Bells, the company behind world’s cheapest smartphone – Freedom 251, has roped in Bollywood actress Sunny Leone to promote its loyalty card programme.
An IANS report cited statement from Ringing bells which said, “We introduced loyalty card programme last month and received encouraging response from our customers. The main objective of this contest is to make our customers feel special and appreciate their association with us.”
“Loyalty card members will get entry to the Sunny Leone event free of cost and 10 lucky members from each city will get a chance to click a selfie with her,” the report added. According to the report, the selfie events will take place in Dehradun and Meerut on November 8. They will be held in Kanpur and Agra as well on November 9.
Ringing Bells introduced its Loyalty Programme in August to mark its first anniversary. The Loyalty Programme offers Silver, Gold and Platinum cards. Ringing Bells is giving away units of the Freedom 251 free with these loyalty cards. In fact, the company will give away 2 units of Freedom 251 with Platinum membership.
Ringing Bells loyalty cards start at Rs 500 for silver, Rs 1,000 for gold and Rs 2,000 for platinum. Customers can use these cards to get a discounts of 5 per cent, 10 per cent and 15 per cent respectively on the purchase of products from the company. The cards will be valid for a year. While customers can start using cards to buy Ringing Bells products right away.
The Freedom 251 will only be delivered by the end December 2016.
The company had come under the scanner of multiple agencies following complaints of non-delivery and non-viability of selling a smartphone at such a low price, though Ringing Bells has been claiming that everything is in order.