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Salman Khan’s Being Human: Is it Really An NGO That Makes The Merchandise? How Much Charity, How Much Profit?

Bollywood superstar Salman Khan has been sentenced to five years in jail and a penalty of Rs 10,000 in the 1998 blackbuck killing case. While his Hum Saath Saath Hain’s co-stars Saif Ali Khan, Tabu, Sonali Bendre and Neelam acquitted in the same case.

Being Human Foundation

Salman Khan's Being Human: Is it Really An NGO, Who Makes The Merchandise? How Much Charity, How Much Profit?

The year was 2007 when Salman Khan decided to launch a charity organization named, “Being Human Foundation”. The main aim was to provide education and healthcare services for the underprivileged people. After 2 years, Salman introduced the ‘Being Human’ clothing line at the HDIL Couture Week.
“Clothes, watches, paintings… whatever talent I have, whatever sells, we will sell it and all the money from that will go into the (BHF) charitable foundation.”
 In 2011, Mandhana Industries got an exclusive worldwide licensing agreement to design, manufacture, retail, market and distribute all Being Human retail merchandise until 2028.
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In 2012, Salman said at the store launch, “100 percent of all profits go to the charitable trust. Everything we get, we pay taxes, and it goes to charity.”

Salman Khan's Being Human: Is it Really An NGO, Who Makes The Merchandise? How Much Charity, How Much Profit?

On the other hand, Manish Mandhana told CNBC-TV18: “It’s not a revenue-sharing model. A small percentage of sales goes into BHF, which is used for the betterment of society. Mandhana Industries in 2016 created a separate company, Mandhana Retail Ventures Limited (MRVL), focussing only on Being Human.

In the financial year 2017, MRVL posted sales worth Rs 216 crore and earned a profit of Rs 20.02 crore.

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