Indian OTT content has been booming every year. Every week there are numerous OTT shows and films coming up and as per reports, audiences seem to be lapping them up as well. A few years back, when OTT was just starting out in India, it felt like something that was for the urban masses with stories from the urban cities being watched by people on their smartphones having unlimited mobile data. However, things have changed in the last three-four years. In 2015, very few OTT players were in the market but now Indian OTT market is expanding and we are seeing local players coming in the market. Even these players are catering different content genres for audiences.
But as most of OTT players are doing only web-series and movies and mostly produced by big Production companies. But a player in the market called Sfurte is trending now days is trying to cater audiences with short web-series produced by Independent content creators and doing pretty good, its a Kolkata based startup, they launch India’s first short films OTT platform with multiple language such ad Hindi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and lots more. Who don’t have enough time to watch movies and series they can entertain them with Sfurte even during Launch Break or before going to bed.
Subendu Mondal ( Founder & CEO ) say OTT platforms are rapidly growing in last 5 years in India and now a days it’s very competitive segment in startup economy but there haven’t any short form of content that’s why we launch Sfurte and the main part small production house, actors & actress who have a very good creative but haven’t any opportunity to showcase there talent, they can easily showcase their creativity in our platform and growing faster. Our goals are aligned and Sfurte will be India’s Top OTT Platform with in two years.
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