With the heat of competition rising in Indian e-commerce, online marketplace Snapdeal has rebranded itself with a new logo and campaign named Unbox Zindagi. Throwing their red-and-blue logo out, the six year old company has moved on to a new logo- a red box.
The effort, which has been put together by Prasoon Joshi’s McCann Ericsson, Famous Innovations, and Design Studio, is aimed at building an emotional connect with the customer base. Snapdeal claims that users can now experience the new identity across brand communication, browsing, discovery, right up to delivery.
Our new logo is visualized from the perspective of the happiest moment for an online buyer i.e. when she receives her ‘box’. We understand that every box that we deliver contains not just a product but represents a new opportunity, an aspiration or the start of a journey for our consumers. Our entire new brand identity right from the brand mark to its extensions, reflects the box – a representation of untold potential and possibilities.
Rohit Bansal, Co-founder, said in a statement.
Kunal Bahl, Co-founder and CEO, said that with this new positioning, Snapdeal will focus on the next phase of growth, while seeking to engage with the next 100 million online shoppers from all parts of India.
“Our delivery boxes will be in the shade of red, which we are calling Vermello. The new logo, with two arrows forming a box, conveys Snapdeal’s journey as partners and enablers, indicating progress, onwards and upwards,” Bahl said.
The asper Infotech Pvt. Ltd-run company has announced that it will spend Rs 200 crore on marketing in the next two years. It is also working towards cutting down delivery time.