Sofia Vergara takes a very bold step as she goes naked to fund the businesses of female entrepreneurs all over the world. Recently she has launched an underwear company in accordance to fund all women entrepreneurs across the world. The name of her new service is EBY (Empowered by You). Her company offers a subscription-based service that will deliver new underwear straight at your doorsteps every one, two, or three months.
Sofia declared that every 10% of all sales will be donated to Seven Bar Foundation, a nonprofit organization that helps underprivileged female entrepreneurs to start or grow their own businesses. Sofia said in a statement that,
“I have had the luxury of being able to grow my ideas into successful business ventures over the past 10 years. I want to be able to pass that on to other women in need. I want to be able to provide women with the tools to start their own business as an exit out of poverty. EBY does that with its micro-financing model. There’s nothing sexier than being your own boss.”
Seven Bar Foundation’s loans range from $80 to fund a fish stand in India to $2,600 for an American Etsy shop owner. Therefore, once the business becomes successful enough, the original loan is paid forward to another businesswoman.
The EBY delivery service by Sofia will be launch on September 25, 2017. The service will include a comprehensive range of underwears including thongs, briefs, bikinis, and boy shorts. As per the statement, she has given to a leading business website, Sofia’s aim is to empower both EBY’s subscribers and the entrepreneurs the company will aid.