Why South Indians films have this weird obsession with the midriff, I have asked my South Indian friends this question. Even, they don’t have any appropriate or sophisticated answer. Literally, some South Indian directors have managed to make the navel a character in itself. Undoubtedly, glamor is a big part of the film industry as it attracts audiences and financially being proved more profitable.
To get the U/A certificate
By showing navel, the director tries to portray love and lust. Actually, they want a U/A certificate fo their film so that a wider audience can watch it out. Yes, it is a commercial reason. Navel scenes are considered as least vulgar and importantly, they won’t effect censorship.
Most of the South-Indian movies are of masala genre. You have romance, action, comedy, sentiments and also glamor. So for the glamor doses navel shows are perfect choice that can fit in U/A.
The navel has more sexual meaning or significance in South Indian cinema than any other female body part. From a love scene to an emotional scene, the navel is everywhere.
In an interview with The Times Of India, Taapsee Pannu said: “In Tollywood, the costume designers have a very simple brief, keep the clothes as short as possible and show much of the midriff. The focus is the navel.”
Image Source: Quora
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