Entertainment Why Is South Indian Film Industry So Obsessed With Actresses' Waists And...

Why Is South Indian Film Industry So Obsessed With Actresses’ Waists And Tummies?

Why South Indians films have this weird obsession with the midriff, I have asked my South Indian friends this question. Even, they don’t have any appropriate or sophisticated answer. Literally, some South Indian directors have managed to make the navel a character in itself. Undoubtedly, glamor is a big part of the film industry as it attracts audiences and financially being proved more profitable.

Why Is South Indian Film Industry So Obsessed With Actresses' Waists And Tummies?

To get the U/A certificate

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By showing navel, the director tries to portray love and lust. Actually, they want a U/A certificate fo their film so that a wider audience can watch it out. Yes, it is a commercial reason. Navel scenes are considered as least vulgar and importantly, they won’t effect censorship.

Masala Genre

Most of the South-Indian movies are of masala genre. You have romance, action, comedy, sentiments and also glamor. So for the glamor doses navel shows are perfect choice that can fit in U/A.

Why Is South Indian Film Industry So Obsessed With Actresses' Waists And Tummies?

Sexual Meaning

The navel has more sexual meaning or significance in South Indian cinema than any other female body part. From a love scene to an emotional scene, the navel is everywhere.

In an interview with The Times Of India, Taapsee Pannu said: “In Tollywood, the costume designers have a very simple brief, keep the clothes as short as possible and show much of the midriff. The focus is the navel.”

Image Source: Quora

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