Telugu actor Sri Reddy on Saturday stripped herself in front of the Movie Artistes Association (MAA)’s office in Hyderabad to protest against the alleged trend of “casting couch” in the Telugu film industry.
The actor was among the first in the Telugu film industry to respond to “Me Too” campaign against sexual harassment of women and has been vocal against sexual exploitation of aspiring female artistes in the industry.
She came to the MAA office at Film Nagar in the upscale Jubilee Hills in the afternoon and suddenly started removing her clothes one after the other and then squatted in front of the office half-naked.
She alleged that the producers and directors were importing heroines from Mumbai and Chennai, denying roles to the local heroines despite them being talented.
“The reason is simple. Heroines from other states would go to any extent to satisfy the big people in Tollywood, whereas the local artistes are not so bold,” she alleged.