Children around world are soft targets for human traffickers and organ harvesting rackets. When a child goes missing, they are often presumed dead by authorities. A Chinese company selling bottled water came up with an innovative idea to assist parents in tracking down their missing ward. The Qingdao-based food company partnered with Baobeihuijia.com, an online database that tracks missing children, to sell the bottled water wrapped with details of missing children, including their photos, CCTV News reported.

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| Image Courtesy – The Indian Express |

The bottles contain information of the missing child, accompanied with a photograph and the parents’ contact details. The company has launched over 500,000 bottles with the slogan – “Baby, come home”. The pictures and information have been printed with permission from the parents, the company said.

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| Image Courtesy – Chinadaily |

The bottles are widely being sold at various supermarkets, train stations, airports among other public places to raise awareness and to help the distressed families. According to China National Radio’s website, the numbers of missing children in the country is quite high. Around 200,000 children are reported missing every year. Regardless of the figures, such initiative might boost search operations and let people be more vigilant about their surroundings.

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| Image Courtesy – The Indian Express |

The idea seemed to have evolved from a similar campaign in 1979, when a “father of six-year-old boy in New York City printed his son’s photo and information on milk cartons and distributed to neighbors, hoping he could be found. However, after 20 years, the boy was declared legally dead,” the CCTV report added. According to me, this has been one of the best initiatives ever taken. Thoughts? Do let us know in the comment section below.

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