On Tuesday, Facebook Inc announced that the company will use machine learning or in simple words facial recognition to tell users on the social network when others upload photos of them, even if they haven’t been tagged in the photo. Facebook’s director of applied machine learning, Joaquin Quiñonero Candela, has detailed the new feature in his blog post.
It was making the feature to allow people to protect their privacy.
The post said: “You’re in control of your image on Facebook and can make choices such as whether to tag yourself, leave yourself untagged, or reach out to the person who posted the photo if you have concerns about it.”
It further added: “We’re doing this to prevent people from impersonating others on Facebook.”
How The New Feature Works?
Facial recognition technology has been a part of Facebook since at least 2010. People who opted in would get a notification from Facebook if a photo of them has been uploaded. The company is also planning to add an “on/off” switch.
Rob Sherman, Facebook’s deputy chief privacy officer, said:
“We thought it was important to have a really straightforward way of controlling facial recognition technology.”