News Technology Tim Cook Will Invest in Eco-Friendly Technology

Tim Cook Will Invest in Eco-Friendly Technology

Apple is using Aluminium as a key material in the manufacturing of Apple products. But the aluminium was produced same way for more than 130 years. But now this is going to change as the company mentioned in a blog post on 10th May 2018. Apple has committed an investment in a joint venture that resonates the iPhone-maker’s take on environment-friendly technology innovations. The joint venture could change the global manufacturing.

“Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come,” company CEO Tim Cook said. We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminium produced without direct greenhouse gas emissions in the manufacturing of our products,” he added.

Aluminium giants Alcoa Corporation and Rio Tinto Aluminium announced the venture called “Elysis” to commercialise patented technology that eliminates direct greenhouse gas emissions from the traditional smelting process — a key step in aluminium production.”Elysis” would work to further develop this technology for larger scale production and commercialisation, with a package planned for sale beginning in 2024. The company would continue to provide technical support as well, Apple said. This is really a good initiative by Tim Cook for our environment.


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