News Sports Virat Kohli Overthrows Shah Rukh Khan To Become India’s Most Valuable Celebrity...

Virat Kohli Overthrows Shah Rukh Khan To Become India’s Most Valuable Celebrity Brand

India cricket team captain Virat Kohli has overthrown Bollywood superstar Shah Rukh Khan to become India’s most valuable celebrity brand. Duff & Phelps published the third edition of its annual study of celebrity brand values in India titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’.

Here’s The Complete List Of Celebrity Brand Values In India

Virat Kohli Overthrows Shah Rukh Khan To Become India’s Most Valuable Celebrity Brand
Source: The Financial Express

  1. Virat Kohli ($144 million)
  2. Shah Rukh Khan ($106 million)
  3. Deepika Padukone ($93 million)
  4. Akshay Kumar ($47 million)
  5. Ranveer Singh ($42 million)
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Varun Gupta, Duff & Phelps Managing Director and Region Leader – India, Japan and Southeast Asia, said in a statement:

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma.”

Gupta added: “In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year.”

Bollywood still dominates the list

Aviral Jain, Duff & Phelps Director, said: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

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