Leading Chinese mobile phone maker Xiaomi stated that the company plans to begin its offline distribution channel in India to reach up to more customers. Company is targeting around 25 percent of its revenue from this sector.Xiaomi’s India Head Manu Kumar Jain said, “Till now, our focus was on online sales. Now, we will focus both on online and offline distribution. We expect our share from offline to grow from current 10 percent to 20-25 percent by the end of this year. This is our aspiration,”
According to Jain, Xiaomi is quite serious about plans for offline distribution. He further added, saying, “In five or six cities, we are ramping up and having extensive offline distribution and Chandigarh is one of them as it is a key market for us. In the next 3-4 months, we will start a very extensive offline distribution business in Chandigarh through multi-brand outlets.”Xiaomi plans to penetrate deeper into cities like Delhi, Chandigarh, Chennai and Bengaluru. The company may open up their own branded outlets. Last year, Xiaomi crossed the USD 1 billion revenue in India, and also selling mobile phones through 8500 multi-brand outlets across India.
Company is getting more than 90 percent from online megastores such as – Flipkart, Snapdeal and mi.com. Xiaomi claims that they cut down two-three layers of distribution to cut-costs. Last year’s instant hit, Redmi Note 3 was sold in massive amount in flash sales. 3.6 million units Redmi Note 3 were sold in 2016.3Last month, Xiaomi launched its latest wonder Redmi Note 4, at a starting price of Rs. 9,999(2GB RAM/ 32 GB in-built storage) and the other two variants – 3GB RAM/ 32 GB storage and 4GB RAM/ 64 GB storage – are available for Rs 10,999 and Rs 12,999 respectively.
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