Bigg Boss is one of the most successful controversial reality shows that has grabbed eyeballs. This year yet again the reality show made a whopping amount. Read out to know the details below.
It is the 16th season of Bigg Boss. And the craze for the show is increasing. All credit goes to Salman Khan who is a big reason for making it a big success by hosting it for 12 consecutive years. Also, the show brings the nation’s interesting and known faces like tv personalities, actors, and models under one roof, and that’s what people love to watch. But that’s not the only thing. Apart from this, it’s a big money game as it earns from brands, sponsorship, film promotions, and many other sources.
According to media experts, when Karan Johar hosted Bigg Boss OTT last year it garnered 120 to 150 crores in advertising. And now as the show’s popularity is increasing its revenue is also hiking. And guess what? This year BB16 has the probability of making a whooping amount between 180 to 200 crores. Every year there is an increase in viewership on TV and OTT. The way makers give a twist to the show, definitely, becomes the reason to hook up the audience. And hence this plays a lot of role in increasing its popularity. But it is not just limited to attracting the audience. Also, there is a big contribution of Salman Khan. As he drags the attention of many brands.
Why do we call it a big game show?
The reason why we call it a Bigg game show is that everything in this reality show is constantly increasing every year. And this of course gives an excellent opportunity for investments also. Due to Salman Khan brands chase to invest a whopping amount in the show. The reality show has a strong financial backup from sponsors to its trending partner. Also, a hot property for brands, film promotions, and advertisers, as they can position their brand to grab eyeballs toward them.
