Do you know how TV channels make money? If you don’t know anything about it, then sit back relexed and read this. TV is such a source of entertainment that we have been watching since our childhood, it has become an important part of our life. There will hardly be any person in the world who has not seen TV. Now you get to watch TV in the every house of our country. If you watch TV, then you must have thought many times how the TV channels appearing in TV are Earning, who would pay money to these channels. Here we will try to tell you in very easy language so that you will understand quickly.
How TV Channels Earn Money
When you watch a serial, news or cricket in TV, then you will know that you are shown advertisements in between these programs. To show these advertisements, the advertisers give money to the TV channels. Since the advertisement can be from 5 to 30 seconds. Therefore, the duration of the advertisement depends on how much money an ad gets for showing. Not only India, but a lot of money is spent to show advertisements in TV around the world. Although at present, most of the internet websites, apps and video websites like YouTube are also showing advertisements but still the maximum ads are shown only on TV.
TV channels’ earnings are not fixed because they earn through advertising and the rate of advertising is less than the time. Almost all the channels have different rates to show ads at different times. As very few people watch the serial between 7 and 10 in the morning, the rate of advertisement in the serial channel will be lower at this time, while on the other hand, the news channel is seen most in the morning, in such news channel Advertising rates are very high. Talking of evening, in the evening many people watch TV in which both news and serial are seen.
How much TV Channels Earn?
Now you would have come to know that the TV channel earns through the advertisement shown during the break, but now you will want to know what the rate of this advertisement shown in TV will be. So tell you that there is no fixed rate of any channel. If a channel takes Rs 1 lakh to show ads for 10 seconds, then it will take 1 lakh 80 thousand to show ads for 18 seconds, while it will take 50 thousand for ads of 5 seconds.
If the company wants to show 10 second ads in a channel on TV in the evening, then for this you may have to pay at least Rs 1 lakh to the channel. However, in some channels, in the morning and day time, the company can show its ad by giving 10 to 15 thousand. In the image below, you can see which channel charges so much, although these data are taken from the internet, so these rates may be less or much.
The rate of advertisement in a TV channel depends to a large extent on the TRP also because it shows how many people are watching the channel. The higher the TRP, the higher the rate of advertisement in the channel. For example, Colors, Sony, Star Plus, Zee TV, and News Channel India Today, India TV, Zee News, ABP, News etc has the highest TRP as these channels are most viewed by people. If a company has to show ads on these channels, then you may have to pay Rs 3 to 4 lakhs in a 10 second advertisement.
If we talk about live cricket match then cricket is very popular sport in India which most people of India like to watch. When the cricket match is broadcast live on TV, then the number of people watching the channel reaches crores, this increases the TRP of the channel significantly. If a company wants to show its advertisement during a live cricket match, then it has to pay from 10 to 15 lakhs for just 10 seconds of ads. In this way, the daily revenue of the channel from these small advertisements increases from millions to billions of rupees.
